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Pernod Ricard World Trade
Pernod Ricard World Trade forms part of the Pernod Ricard Group, the second largest distilled spirits company in the world. The group's extensive portfolio includes leading international and regional brands spread over 40 subsidiaries worldwide.
We designed a web site that would allow PRWT to promote their business and their brands, including names such as Jameson, Bushmills, Martell, Jacob's Creek and Pernod to name just a few. In addition the site also provides the client with a tool to publish their own press releases directly onto the site. |
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Creating the Product Portfolio...
The largest area of the site is the 'Brands' section which presents the user with 10 different drinks categories to make a selection from. Categories include items such as scotch whisky, irish whiskey, vodka, rum and wine, etc. Each of these 10 categories contains individual brands which can be selected in order to view the range of products available.
For example, you can select 'Scotch Whisky', then 'Chivas Regal', then either 12 Year Old, 18 Year Old, Royal Salute 21 Year Old or Revolve 1801. This method of selection is used throughout all 10 categories to give a total of 63 individual product pages, each containing bottle images, descriptions and tasting notes.
In addition to these pages, we have also recently designed a 'Cocktails' section which provides a comprehensive menu of cocktail recipes. The menu offers the user a choice of 24 different cocktails, providing a full list of ingredients with instructions and imagery to show how the drink should be ideally presented.
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Additional Site Features...
There are a number of other features that were custom built specifically for Pernod Ricard World Trade. These include a web-based 'Latest News Editor' that allows press releases to be designed and published directly onto the web site. We also designed a secure web-based global pricing tool to allow managers to instantly analyse pricing trends at sales outlets around the world.
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