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Web Design & Corporate Identity Design for Aldermans
Formed in July 2006, Aldermans is a specialist provider of experienced consultants and project staff to the Financial Services industry, working with clients in the sectors of investment management, retail financial services, payment and card services, investment banking and insurance.
Aldermans contacted Project24 after receiving a recommendation from one of our existing clients. They were impressed with the standard of our work and asked us to handle the creation of their corporate identity followed by the design and build of their new company web site.
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As a new business Aldermans didn't have an existing identity or web site. The brief was to create a recognisable brand for Aldermans that was simple and modern, yet not too contemporary in style that it may look outdated within a few years. Similarly, the web site should be clean and tidy, offering easy navigation and should contain areas that could be easily edited by staff via a content management system (CMS).
To create the Aldermans identity we designed a range of different concepts with varying imagery to gauge initial opinions. We were then able to narrow the proposed logos down to a handful of designs, with the final identity being selected soon after. With the identity established, we were able to proceed with the design of the web site and produced a range of potential designs. The feedback process allows us to fine tune a chosen design until the desired layout is achieved. The entire design process was carried out over the web with Aldermans being able to access our client preview area where they were able to review and provide feedback on the designs, allowing them to shape the final look of their identity and web site.
We then developed a custom built content management system (CMS) for Aldermans to allow them to edit the employment opportunities (pictured right) and news section that appears on the home page.
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The final stage was to create a full range of stationery for Aldermans, including named business cards, letterheads, compliments slips and office signage.
Aldermans are extremely pleased with both their new identity and web site and have received positive feedback.
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