Website design for Make a Mother's Day 2010

Tuesday 12th January 2010

Mothers' Union is a global Christian organisation with more than 4 million members worldwide, running local projects, supporting international campaigns, and fundraising in areas such as parental rights, international debt relief and child poverty.

For Mothering Sunday 2010, Mothers' Union are sticking with the highly successful concept of their 2008 and 2009 'Make a Mother's Day' ethical gift campaigns but, as in previous years, redesigning it for 2010 and offering a whole new range of gifts. Using the website you can send a Mothering Sunday card together with your desired ethical donation to help support Mothers' Union projects around the world. The number of gifts in this years campaign has risen from 8 back in 2009 up to 14 in 2010 and includes gifts such as:

• Mozzie nets and anti-malarials to help parents learn about malaria;
• Setting up parenting programmes to help kids and their parents;
• Funding a dairy goat project to give a family a source of income;
• Teaching people how to manage money and set up small businesses.

We designed and built the 'Make a Mother's Day' 2010 website for Mothers' Union, including a custom built online store to allow visitors to add any number of chosen gifts to their Shopping Basket and complete their purchases online. The site offers the following features:

• the ability to buy gifts in multiple currencies, making it easier for overseas purchases;
• the option to add an additional cash donation amount to your shopping basket;
• auto calculation of UK Gift Aid and the ability to pledge it as part of your purchase;

The site was designed to be extremely easy to use and purposefully offered a fun approach to what is a serious subject matter. Launching the campaign online has opened up a new world of opportunity for them to raise much needed funds by easily allowing people to support the charity over the web as well as relying on traditional collection methods.

As in previous years, Mothers' Union are over the moon with the finished website. The Mothers' Union Head of Fundraising said "Project24 did a great job on our new campaign website. We were really impressed with the technical advice they gave about selling in multiple currencies and how they were able to interpret our existing artwork for the web. A fantastic result all round was achieved within a tight timescale. It looks great!".

More information about this site can found within the portfolio and the testimonials sections of our site...

Visit the Make A Mother's Day website.

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