Screensaver Design & Desktop Branding
Screensavers & Desktops
We use the term desktop branding to describe the way a computer or device's appearance can be customised. This can involve a number of different techniques such as desktop backgrounds, screensavers and icon design. There are a number of reasons why a service such as this can be important for a business and their public image.
For example, the average computer user will typically customise their PC and other devices with desktop backgrounds that reflect their mood or interests. Whilst this is fine in a home environment it is often not appropriate in a professional working environment.
To avoid this sort of scenario the majority of large companies therefore have guidelines that ensure a consistent look across all of their in-house PCs as well as laptops that are used during presentations or site visits. Typically this involves own-branded desktop backgrounds and screensavers.
We can design screensavers for both the Microsoft Windows and Apple Mac operating systems. The stand-alone software installers demonstrate the screensaver to the user before asking them if they wish to install it. Once installed the user can easily customise or remove the screensaver in the normal way via their operating system Control Panels. We can offer desktop and device branding for the majority of platforms on the market.
We can design for PCs, laptops and handheld devices like the Apple iPhone to open up all sorts of opportunities for product or service promotion. From simple logo animation or promotional sales messages through to video or even the display of live data taken directly from a website. Film companies consistently release screensavers and desktop backgrounds to promote their latest blockbuster, sporting brands to promote their latest line of footwear, and financial companies can release live investor information directly to an existing screensaver. This kind of thinking can easily be applied to virtually any product or service you can think of.
If you would like more information about this kind of product or service promotion please call us on (01202) 434170 for an informal chat, or fill in our enquiry form and we'll get back to you.
